Is 'vaping' really the best word for smoking e-cigarettes?

Smokers must be furious: electronic cigarettes were their big chance to be socially acceptable again. Now look what's happened … On Monday, e-cigarette makers Gamucci will open the world's first airport “vaping zone” in the Terminal 4 international departure lounge at Heathrow. If the zone is a success, it'll be seen as a huge victory for the burgeoning e-cigarette industry . But with a name ... .